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I’m a literary scholar who spent 25 years leading marketing and branding campaigns for Fortune 500 companies. Along the way, I learned that the most powerful writing isn’t just polished — it’s deeply human. I combine branding strategy with literary craft to help students tell their stories with clarity, authenticity, and impact — the kind that makes admissions officers take notice.
In addition to being a sought-after marketing professional and writer...
Here's the response my application essay received when I was accepted into graduate school:
"Congratulations. Your writing shows an uncommon honesty, a willingness to explore difficult material (a big advantage as a writer), and a warm, compassionate voice."
I have coached students in public school systems as well as elite private schools including Miss Hall’s School in Pittsfield, Massachusetts, Tabor Academy in Marion, Massachusetts, and Fairfield College Preparatory School in Fairfield, Connecticut.
Even at outstanding schools like these, students benefit from having a dedicated one-on-one coach to help them develop their personal narrative, complete their college applications, and craft compelling essays.
I was also selected to serve as an application and essay coach for the highly prestigious Henry Cisneros Scholars Rising Senior Program in San Antonio, Texas.
“Our Scholars Program uses nationally and globally recognized mentoring programs, including Toastmasters and Café College. Ace the Essay with Valerie has been an excellent addition, bringing an unprecedented level of expertise, personalized support, and engaging personality to the program. Our students genuinely enjoy working with her.”
— Quiana Natividad
Vice President of Development, Cisneros Scholars
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